TOM CLAES
Digital Strategist & Builder │ AI Trainer │ Creative Dreamer
Born & raised in ANTWERP, BE
TOM CLAES — Digital Strategist, E-Commerce Expert & AI Coach, based in Antwerp
Let's build something new today.
My goal is to help building better digital businesses from strategy and e‑commerce to AI, automation and new digital products. With years of international experience across digital technology, brand development and hospitality, I help businesses launch, grow and scale. And I have a soft spot for entrepreneurs: people with ideas, ambition and the drive to build something of their own.
(01) WHAT I DO
Four disciplines,
one maker.
DIGITAL STRATEGY & E-COMMERCE AGENCY
I help businesses go from zero to about 80% digital — kickstarting web projects, e‑commerce growth, technology implementation, AI training, project management, digital transformation and strategy. Practical tools and hands-on workforce guidance, run through the kickstart agency. This is the core business.
AI TRAINER & CONTENT CREATIVE
AI implementation and creation — coding, concepting, and creative inspiration across art, music, video and imagery.
AIRBNB, HOSPITALITY & REMOTE HOSTING
An expert guide in Airbnb & B2B hosting strategies — Superhost for many years, after 11 years running a bar and restaurant in Cartagena de Indias, Colombia. Now hosting several Airbnbs remotely, and writing a guide on how to host successfully remotely (or from abroad).
CUSTOM APPAREL & PREMIUM MERCHANDISE
Wear your story, share your story. The label's name comes from an old Antwerp dialect phrase, "goeie marchandies" — roughly "good stuff, good goods." Premium-feeling promo wear for entrepreneurs, clubs and crews, hand-finished in Antwerp. Still low-profile for now, with a proper launch planned for Q4 2026.
(02) CLIENTS & BRANDS
Happily worked with.
I'm grateful to have been able to work across such a variety of domains — each one, in its own way, has inspired an open and wide vision of business. Combined with an international, border-crossing mindset, this is what I offer my clients today.
Advertising Agriculture Audiovisual Productions Automotive Beauty Coaching & Consulting Communications Consumer Electronics Cycling E-Sports / E-Gaming Education & Training Entertainment & Live Events Events & Sponsorship Food & Beverage Food Production Furniture & Interior Design Healthcare Industrial Services Insurance & Safety Logistics Manufacturing Media & Advertising Mobility Music Industry News Media Nightlife & Hospitality Real Estate Retail Security Sports Betting Sports Organizations Telecommunications
AB InBev Abelas Alexan Ajax Amsterdam Amphion Ancienne Belgique Back To You Bar Solar Belgacom Skynet Betradar Biobest BioFirst Bizi Zaragoza BKD Express Bud BuzziSpace Bwin Caprice des Dieux Carrefour Cercle Brugge Claudy Cycling Clear Channel Club Brugge Coca-Cola Group Corona Dental Lux D'Ieteren El Universal Cartagena FC Manchester United FC Midtjylland Ferrero Ford Frager Gouden Gids Hi-Media Belgium (now Adux) Hola Digital Agency iBike Insilencio Jupiler Kapsalon Bist Kellogg's Kinepolis KV Mechelen Let's Talk Bicycles Live Nation Lucien Media Maratón del Mar Cartagena My Baby Outlet Nutella O2 Perform (Opta) Pro League Proximus Revive+ SafetyCom Samsung Space Studio Sportsradar Standard de Liège Sud-Antwerp Syntra Telefónica Tiger445 Cycling Tripel Karmeliet Ungles & Nails Unibet Velo Antwerpen Voetbalkrant Warner Music Wasserij Spronk Wellimmo & more
(03) FEEDBACK & SELECTED WORK
What clients say,
what I've built.
“We knew something had to change digitally, but we needed someone experienced enough to figure out what, entrepreneurial enough to move quickly, and hands-on enough to make it happen. Tom was exactly the person we were looking for.”
“We were surprised by how personalized and targeted Tom's AI training was. The tools and examples were inspiring, practical and tailored to our roles. He explained everything in a language we understood, so we could get started immediately.”
Real Estate Company AI Training
“More than successful one-on-one AI training, by the master himself! Thanks, Tom, for the huge productivity boost!”
C-Level, Insurance AI Training
“Your digital skills are impressive. Your work consistently brings more efficiency and quality to our processes, while making things easier through smart use of new technologies. Keep it up!”
Architecture & Design Studio Digital Transformation
“I was a little worried because you're from Antwerp, but I have to admit you helped me tremendously in getting my business on the right digital track. Chapeau!”
B2B Retailer E-Commerce
(04) ABOUT
Active between Antwerp, Barcelona & Cartagena (Colombia), Tom leads digital transformation, e‑commerce and AI projects through his agency Antrepreneurs and brings over a decade of hospitality experience in the FMCG and on-trade businesses.
I prefer working with committed entrepreneurs and smaller companies, the kind that can genuinely feel the difference from a few smart changes on the workfloor. I've worked with larger organizations and Fortune 500 companies too, but the energy I enjoy most comes from experts who are passionate about their craft and simply need the right guidance on the digital side. That's where I come in. Years spent across digital marketing, e‑commerce and start-ups, have made me polyvalent and widely oriented, comfortable adapting to whatever a business actually needs.
MORE ABOUT TOM →(05) CONTACT
Let's build
something new today.
Looking for a digital lead, transformation consultant or AI/e‑commerce partner?
tom@antrepreneurs.be +32 (0)479 99 60 45
Hit me up for a coffee and a project, we can meet at my office:
Antrepreneurs®
Brouwersvliet 24
2000 Antwerp