TOM CLAES
AI implementation
Helping teams and individuals put AI tools to real, everyday use — not as a buzzword, but as a working part of the day: drafting and refining content, automating repetitive tasks, building smarter workflows, and making faster, better-informed decisions. Practical, hands-on, and explained without the jargon.
This overlaps closely with the training work under Digital Strategy & E-Commerce — the difference here is the creative and technical execution itself, not just the coaching around it.
Creative direction & concepting
Before a single pixel gets made, someone has to decide what the thing actually is. That's concepting: shaping a brand idea, a campaign, or a product from a loose idea into something coherent — the kind of groundwork that makes everything built afterwards feel intentional rather than improvised.
Coding & building
Front-end builds, small internal tools, automations, and AI-assisted development — from a rough prototype to something that actually ships. No-code and low-code tools first where they get the job done just as well; custom code where it doesn't.
Art, music, video & imagery
Creative work across mediums — visual design, music (including original songwriting), video edits, and AI-assisted imagery. New tools change how fast something can be made, not why it's worth making. The instinct behind the work stays the same either way.