TOM CLAES
What this covers
Kickstarting web projects, e-commerce growth, technology implementation, AI training, project management, digital transformation and strategy. In short: I help a business figure out where the biggest digital gaps are, then close them — in the right order, at a pace that's actually sustainable for the team using the tools afterwards.
E-commerce, built to sell
Not just good-looking webshops — complete e-commerce setups built to convert from day one. Clean structure, fast loading, SEO-ready pages, and a checkout that doesn't lose people halfway through. Whether it's a first product launch or scaling an established brand, the goal stays the same: a shop that works, and grows with you.
No-code and low-code first, where it makes sense — a lean, focused build beats an over-engineered one almost every time.
From zero to live, fast
Founders without months to spare get a clean, professional shop live in weeks: structure, first products, payments, shipping, and a proper walkthrough of the back-end. Mobile-first, easy to manage, and built with the confidence to start selling from day one — no guesswork required.
Bigger catalogs, no problem
For stores with dozens or hundreds of products: multi-level navigation, automated product feeds, smart filtering, multilingual setups, and marketplace integrations. Migrations and catalog expansions handled without the chaos — bulk imports, clean collection structures, and workflows that scale with the team, not against it.
Beyond your own webshop
Customers discover products on marketplaces and social platforms as much as on a brand's own site. Product catalogs get connected to the channels that matter — think Bol.com, Amazon, Instagram and TikTok Shops — so stock and pricing stay in sync everywhere, automatically.
Workforce training & AI implementation
Tools are only as good as the people using them. Alongside the technical build, I train teams — from complete beginners to leadership — to actually use AI and digital tools in daily work: content, automation, smarter workflows, better decisions. Practical, no-jargon, and designed so people leave with something they can use the very next day.