TOM CLAES
What it is
A brand only really comes alive once people wear it. Marchandies makes promo wear that feels like premium apparel — sweaters, hoodies and t-shirts, printed (and soon embroidered) with a business, club, organization or friend group's identity.
The name itself is local: an old Antwerp dialect phrase, "goeie marchandies," roughly translating to "good stuff" or "good goods" — the kind of thing you'd say about something well made, without needing to explain why.
It's not a print shop, and it's not an on-demand platform. It's a small, local microbusiness built on passion, quality and a bit of stubborn character — every piece gets the same attention, finished by hand in Antwerp. Nothing outsourced to some so-called eco-friendly sweatshop abroad.
How it's made
Three techniques, done properly, instead of ten done half-heartedly:
- Heatpress vinyl — ideal for smaller runs or clean, sharp logos.
- DTF printing — durable, full-color prints with a soft finish.
- Embroidery (coming soon) — chic, timeless, and premium in the finish.
Products are carefully selected, mostly from European suppliers, from a small home atelier rather than a co-work space — less overhead, more attention per piece.
Who it's for
Start-ups, restaurants, creative studios, sports clubs, solo entrepreneurs and small businesses — anyone who wants to carry their identity on their sleeve, literally. A limited-edition hoodie for a team, merchandise for an event, or proper branded workwear.
Why Marchandies
- Premium quality only
- Fast, honest quotes
- Design & branding advice included
- Local — forget fast fashion
- Starting from as few as 5 pieces
Where it stands today
Marchandies is intentionally low-profile for now — quietly building, one order at a time, ahead of a proper launch in Q4 2026. Existing work already includes team hoodies, event merch, and music merchandise for the Antwerp-based artist project MØDEWERNI:.